How
Sending people a small cardboard box for them to fill with items, or images of items, that have caused them pain in the past. Once collected I'll burn the boxes filming the event, giving them a video of the burning to provide them with a form of cathartic release. There's also the possibility of using the ashes to create new products as a marker of them conquering their past pain.
Why
To get a glimpse of the items that pain users.
Method courtesy of Mark Kobine
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